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Sales & Marketing The Lotte Group is putting all of its energy into sales and marketing to vigorously cultivate all of its businesses. In Japan, Lotte Shoji Co., Ltd. was established in 1959 as a spin-off the food and beverage sales divisions and quickly set itself to the task of finding more ways to bring customers and products together. The company devised a unique system for sales experts to closely track the movement of products from store shelves, and from that process, new distribution channels for existing and new products were discovered and sales channels expanded. The sales divisions of Lotte... more info » |
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Research & Development The product lineups of the Lotte Group benefit from facilities dedicated to the research and development of new food products for Lotte food companies. At the Lotte Central Laboratory Co., Ltd. in Japan, a multitude of new technologies have been developed to support the creation of original ideas leading to new products. Advanced biotechnologies have been tapped to develop chewing gum that prevents cavities and tooth-related diseases. Revolutionary method to blend fresh cream and fruits into chocolate, the world’s first sugarless chocolate, as well as injection technology making it... more info » |
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Restaurants The restaurant chains of the Lotte Group excel at serving up a variety of delicious foods with a smile. The fast-food restaurant chain Lotteria is the Group’s independent restaurant brand. Since the first outlet debuted in Tokyo in 1972, Lotteria has developed original new foods and novel customer services to suit the taste of the Japanese and Korean markets. Lotteria has held off foreign rivals to attract a growing clientele and keep its reign as the top fast-food chain in South Korea. The chain is growing overseas, too, with more than 1,000 outlets in China, Taiwan, Vietnam, and... more info » |
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Dairy Products & Others The Lotte Group’s lineup of daily and other products has earned it a stellar reputation in the food industry. The Group contributed directly to raising the standard of food lifestyle in South Korea when in 1978 it began the full-scale processing of meats and production of processed and other meat products. The Group produces a wide variety of high-quality processed meat products using advanced processing technology and the latest production facilities, including bacteria and dust-free packaging equipment. Dairy products are derived from the freshest milk obtained from cows raised... more info » |
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Beverages Lotte Chilsung Beverage Co., Ltd., another mainstay product of the Lotte Group’s Food & Beverage division, has been quenching South Korea’s thirst for half a century with its original refreshing beverages, building itself into the preeminent beverage company in the country. Lotte Chilsung Beverage launched production in 1950, a time when the local beverage industry was just emerging, under the name of Lotte Chilsung Cider Co., Ltd., which quickly became synonymous with refreshing drinks. The company signed production and sales contracts with PepsiCo, Inc. in 1972 and with... more info » |
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Ice Cream Ice cream is one of the mainstay products of the Lotte Group’s Food & Beverage division. Lotte Samkang Co., Ltd. pioneered the ice cream market in South Korea with the industry’s first mass-production lines, fostering the market for luxury ice creams and driving new demand. Lotte Ice Cream Co. in Japan has earned high marks from consumers for innovative ideas and technology, which have created delectable fusions of Japanese sweets and ice creams along with other popular items. more info » |
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